Tat Wee Kan
Field Success Officer,
APJ & Global Emerging Markets
Investing in Digital Commerce Search to Solve Tomorrow’s Problems
In online retail, hyper-personalization continues to be a demand from customers. Customers demand that brands and sites are hearing, understanding, respecting, remembering, and prescribing the next best action. Combining deep user analytics with search engine technology creates a scalable foundation for hyper-personalized online search and retail which solves problems today and prepares your company for new technological challenges in the future. This session reviews the various techniques used, including Machine Learning and Artifical Intelligence, and the challenges of building such a system. Successful implementation has turned the journey to be successful with hyper-personalization, using every datapoint possible to drive customer experience and revenue.
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