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Keynote 1

Jason Hatch

Senior Director Product Management, 

Asia Pacific & Japan

Akamai Technologies, Inc.

The Retail Experiences of Tomorrow and The Transformational Role of Customer Experience 

The face of commerce has changed. Consumers browse and purchase across multiple touch points including web, mobile commerce and social channels, as well as brick-and-mortar stores. To connect with omnichannel shoppers, retailers need to meet their expectations for fast, secure, personalized web and mobile experiences. With shoppers using a range of devices, browsers and carriers, and the need to manage shoppers globally and peak online demands; retail websites are facing complex digital challenges. Gain insights on how to create experiences for today’s shoppers from latest retail digital performance data and learn how to overcome digital challenges and grow revenue at the same time.

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