Topic: Formula for Highest Conversion Rate
Business is made to drive money and bring in customers. Customers don’t look at your business as channels or devices, but the experience across devices or from digital to in store needs to be seamless and avoid jarring or out of context experiences. To optimize user experience, you need to consider all complexity and have global footprint and scalability to ensure that it supports you now and into the future. Also, you need more insight to realize the how to convert business quick and effective. We will tell you how to turn insights into action, and that allows you to validate that any optimizations you apply will work, and actually improve your revenue generation engine.
Head of Presales，Greater China
Akamai Technologies, Inc.
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